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Essay

Eastman Kodak

Essay specific features

 

Issue:

Business

 

Written by:

Wayne R

 

Date added:

May 28, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

8 / 2173

 

Was viewed:

285 times

 

Rating of current essay:

 
Essay content:

Vision – Our vision at Kodak is to continue to dominate in the film rolls market. 2. Mission – Achieve a market share of around 75% in a year and grow at a steady 7-8% per annum to retain the market position. Therefore, I am defending the idea launching a new product line with a new go-to-market strategy...
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Therefore, I am defending the idea launching a new product line with a new go-to-market strategy. This new product line would consist of three films – · Gold Plus – Existing brand, its our flagship brand · Royal Gold – Replace Ektar in super premium segment, priced above 20% Gold Plus · Funtime – For economy brand tier, priced 20% below Gold Plus...
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