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Essay

EASTMAN KODAK : MEETING THE DIGITAL CHALLANGE

Essay specific features

 

Issue:

Business

 

Written by:

Sammy P

 

Date added:

September 14, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1116

 

Was viewed:

9023 times

 

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Essay content:

Starting with the founder George Eastman, the case study talks about how the idea for the company came about and the values that Eastman upheld in his company. After which, the Kay Whitmore era begins, where the company focuses on digital imaging and data storage. During Whitmore's leadership, Kodak diversified into life sciences...
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After which, the Kay Whitmore era begins, where the company focuses on digital imaging and data storage. During Whitmore's leadership, Kodak diversified into life sciences. While entering the market of healthcare imaging (diagnostic equipment) was a proper fit, entering healthcare activities (nutritional supplements) and pharmaceuticals was not a wise decision...
displayed 300 characters

General issues of this essay:
CASE STUDY: EASTMAN KODAK COMPANY: EASTMAN KODAK : MEETING THE DIGITAL CHALLANGE EASTMAN KODAK Eastman Kodak Company Eastman Kodak analysis Eastman Kodak analysis Eastman Kodak case analysis Eastman Kodak eastman kodak analysis eastman kodak company Kodak at the Digital Crossroads Kodak Market Kodak Kodak How Can Kodak’s Ceo Use Digital Imaging To Revitalize The Company?
 

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