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Essay

EasyCar

Essay specific features

 

Issue:

Business

 

Written by:

Cecil D

 

Date added:

April 14, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1592

 

Was viewed:

8286 times

 

Rating of current essay:

 
Essay content:

Almost 95% of all car bookings were made through the company’s website with the others made through a phone reservation system that carried a ?0.95 per minute charge. EasyCar’s information system calculated expected demand and enabled the company to achieve a utilization rate above 90 percent; this figure was much higher than industry leader Avis Europe’s utilization rate of 68 percent...
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To further reduce costs the company enacted stiff penalties for returning the car late and for not cleaning the before returning it to the rental office. Some customers complained that the fees were not adequately disclosed and were therefore unfair. EasyCar’s response was to do everything in their power to disclose any and all fees on the company’s website...
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