eBay case-Latin America

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Issue:

Business

 

Written by:

Kristi S

 

Date added:

January 24, 2017

 

Level:

University

 

Grade:

 

No of pages / words:

7 / 1912

 

Was viewed:

7274 times

 

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Essay content:

In early 2001, eBay bought iBazar which allowed them to step into a Latin America market ? Brazil. However, the acquisition was driven by the European market. Thus, Latin America wasn't the main focus of this action. But Brazil was a good start. Brazil was already among the top twenty global e-commerce markets and representing over half of the region's e-commerce activity...
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Brazil was already among the top twenty global e-commerce markets and representing over half of the region's e-commerce activity. According to an IDC study, the internet user in Latin America area will grow 40 percent per year between 2001 and 2005. The online trade was expected to be worth $72 billion in Latin America by 2005...
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