eBay Case Study

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Issue:

Business

 

Written by:

Jonathan B

 

Date added:

July 30, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

18 / 4829

 

Was viewed:

9114 times

 

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Essay content:

16 RECOMENDATION AND ACTION PLAN???.?????????????.. 17 Identification Overview of The Situation eBay, an early pioneer of a particular kind of e-commerce that is online auctions. Established in mid-1990's and transformed to public company in 1998, eBay provided trading platform in online marketplace and acted as facilitator providing pre- and post- value added services for three basic categories of online auctions: ? Business-to-business auctions: businesses, which trade with other businesses in order to sell merchandise surplus, used equipment or high-tech production...
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e-commerce ? Europe (U.K., Belgium, Brazil, Italy, France, Netherlands, Portugal, Spain, Sweden) ? Asia/Pacific region (China, South Korea) ? Latin America (Argentina, Chile, Colombia, Ecuador, Mexico, Uruguay, Venezuela) Such growth (illustrated in Table 1. and Graph 1.), was caused by several factors: ? High-Tech availability to ordinary user resulted in growing Internet usage ? Advanced technologies enabled eBay to offer new attractive services as for loyal users as for new ones (industries) ? High-Tech decreased amount of server breakdowns ? Improved security built trust ? Expansion to the global market and purchasing locally popular e-commerce providers (Internet Auction Co...
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