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eBay Case Study
Essay specific features
Written by:
Jonathan B
Date added:
July 30, 2014
Level:
University
Grade:
A
No of pages / words:
18 / 4829
Was viewed:
9114 times
Rating of current essay:
Essay content:
16
RECOMENDATION AND ACTION PLAN???.?????????????.. 17
Identification
Overview of The Situation
eBay, an early pioneer of a particular kind of e-commerce that is online auctions. Established in mid-1990's and transformed to public company in 1998, eBay provided trading platform in online marketplace and acted as facilitator providing pre- and post- value added services for three basic categories of online auctions:
? Business-to-business auctions: businesses, which trade with other businesses in order to sell merchandise surplus, used equipment or high-tech production...
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e-commerce
? Europe (U.K., Belgium, Brazil, Italy, France, Netherlands, Portugal, Spain, Sweden)
? Asia/Pacific region (China, South Korea)
? Latin America (Argentina, Chile, Colombia, Ecuador, Mexico, Uruguay, Venezuela)
Such growth (illustrated in Table 1. and Graph 1.), was caused by several factors:
? High-Tech availability to ordinary user resulted in growing Internet usage
? Advanced technologies enabled eBay to offer new attractive services as for loyal users as for new ones (industries)
? High-Tech decreased amount of server breakdowns
? Improved security built trust
? Expansion to the global market and purchasing locally popular e-commerce providers (Internet Auction Co...
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