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EBay: In a League by Itself

Essay specific features

 

Issue:

Business

 

Written by:

James I

 

Date added:

April 22, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 729

 

Was viewed:

4739 times

 

Rating of current essay:

 
Essay content:

One example of improving the service showed up on C-306 of the case. It took place "when eBay introduced a feature that referred losing bidders to similar auctions from other eBay sellers, eliciting a strong outcry from the community. Sellers demanded to know why eBay was stealing their sales ?" One man complained in his listing how "eBay's new policy of screwing the folks who built them...
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After meeting with the man for 45 minutes, eBay decided they needed to change their policy. I think that this type of approach eBay gives really attracts more users. Finding out exactly what they think and showing that the company appreciates and recognizes there business is so important. EBay then recognized that many of their new users do not get most out of eBay...
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