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Essay

Ebay In Asia

Essay specific features

 

Issue:

Business

 

Written by:

Thomas Z

 

Date added:

January 19, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

9 / 2336

 

Was viewed:

2051 times

 

Rating of current essay:

 
Essay content:

Localization: failure to localize the brand to appeal to Asian costumers. Understanding how to localize a brand can do wonders for a company. • Use success in the US as proof-of-concept. This leads to over-confidence. The fact eBay dominates in the US or Europe means little to Asian costumers • Failure to understand and adapt to local market and culture • Failure to react quickly to local competition • Poor decision making between headquarters and local management • Low-key approach to marketing In Japan...
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Understanding how to localize a brand can do wonders for a company. • Use success in the US as proof-of-concept. This leads to over-confidence. The fact eBay dominates in the US or Europe means little to Asian costumers • Failure to understand and adapt to local market and culture • Failure to react quickly to local competition • Poor decision making between headquarters and local management • Low-key approach to marketing In Japan...
displayed 300 characters

General issues of this essay:
lesson learned Ebay Business Analysis Ebay In Asia Ebay history and business model Ebay Ebay: Expanding Into Asia Electronic Auction Markets: eBay explored eBay in Asia Legal aspects to consider when setting up an ebay business Loblaw Companies Limited Why is Ebay failiing in asia A Bought Lesson Learned a lesson learned lesson learned lesson learned
 

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