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Ebay Inc. Case Analysis
Essay specific features
Written by:
Robin R
Date added:
September 26, 2014
Level:
University
Grade:
A
No of pages / words:
5 / 1244
Was viewed:
1534 times
Rating of current essay:
Essay content:
Their competitors already offer both lower costs and many offer similar services at no cost at all. Therefore, eBay must be able to differentiate themselves from their competitors in order to maintain market leadership. Differentiation is the act of designing a set of meaningful differences to distinguish the company’s offerings from competitor’s offerings (Kotler, 2001, p...
displayed 300 characters
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90). eBay needs to focus on creating a product or service that is perceived as being unique throughout the industry.
Services are extremely difficult to differentiate themselves however Kotler (2001, p. 90) notes that services are able to differentiate themselves by developing a differentiated offer, deliver or image...
displayed 300 characters
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