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Essay

Economic look at Toothpaste Industry

Essay specific features

 

Issue:

Business

 

Written by:

Emma T

 

Date added:

July 25, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 450

 

Was viewed:

6636 times

 

Rating of current essay:

 
Essay content:

If the toothpaste to be marketed is a new brand name one assumption is that there will not be a market share present to sustain sales. If a new brand comes onto the market and is immediately tagged with a higher retail price than those brands that enjoy brand loyalty chances are rather slim that sales will be high...
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Pricing strategies in this instance rely on marketing. Advertising, samples, and promotional pricing can help a new company break into the market place and build a customer base. By promoting a new brand at a price that undercuts the competition slightly may entice consumers to consider purchasing the newer item...
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