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Economics - Product Pricing & Costs

Essay specific features

 

Issue:

Business

 

Written by:

Vincent A

 

Date added:

March 25, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1551

 

Was viewed:

6574 times

 

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Essay content:

According to Aquafina's website, since its debut, Aquafina has won over consumers with its great taste and purity. In 2003, they were the best-selling brand of bottled water. Bottled water emerged as the second largest commercial beverage category by volume in the United States in 2003, and, despite its significant stature, it continued to grow at a rapid pace in 2004...
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The category is growing even more forcefully on a global scale but in the U.S., volume is unparalleled. In 2004, total U.S. category volume surpassed 6.8 billion gallons, an 8.6% advance over 2003's volume level. That translates into an average of 24.0 gallons per person, which means U.S. residents now drink more bottled water annually than any other beverage, other than carbonated soft drinks (Beverage Marketing Corporation, 2005)...
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General issues of this essay:
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