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Education

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Issue:

Business

 

Written by:

Marilyn A

 

Date added:

March 17, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 523

 

Was viewed:

5276 times

 

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Essay content:

Luciano Benetton and his family started selling colored sweaters door to door in Treviso, Italy. Over the time a regional network of friends, and agents set up a closely monitored set of distinctive retail outlets. Over 15 years period Benetton built up 300 affiliated but independent owned outlets in Italy and a factory for coming up with new methods of dyeing and conditioning wool...
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Over 15 years period Benetton built up 300 affiliated but independent owned outlets in Italy and a factory for coming up with new methods of dyeing and conditioning wool. Today, the Benetton Group is present in 120 countries around the world. Its core business is clothing: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, fashion oriented Sisley, Playlife leisurewear and Killer Loop streetwear...
displayed 300 characters

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