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Effective Organisations - Nike
Essay specific features
Written by:
Daniel R
Date added:
September 8, 2013
Level:
University
Grade:
A
No of pages / words:
14 / 3913
Was viewed:
9560 times
Rating of current essay:
Essay content:
At this time the athletic shoe industry was dominated by two German companies, Adidas and Puma. Knight recognised a neglected segment of serious athletes whose needs were not being addressed. The concept was simple – to provide high quality running shoes designed for athletes by athletes.
Knight began to sell athletic shoes - he spoke to athletes, shared his passion for running, listened to feedback and began designing innovative footwear for serious athletes and the American consumers...
displayed 300 characters
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At this time the athletic shoe industry was dominated by two German companies, Adidas and Puma. Knight recognised a neglected segment of serious athletes whose needs were not being addressed. The concept was simple – to provide high quality running shoes designed for athletes by athletes.
Knight began to sell athletic shoes - he spoke to athletes, shared his passion for running, listened to feedback and began designing innovative footwear for serious athletes and the American consumers...
displayed 300 characters
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