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El Nacimiento De Swatch
Essay specific features
Written by:
Allen L
Date added:
January 26, 2015
Level:
University
Grade:
A
No of pages / words:
3 / 721
Was viewed:
8825 times
Rating of current essay:
Essay content:
Hayek noted in this segment, which created a brand, Swatch, which allowed him to compete in this market, it was an economic but watch out because their production 100% Swiss, and their innovative designs.
The combination of good price, good quality product, completely different from other watches of the time, in full production in Switzerland, all combined with the excellent reputation of the Swiss watchmaking, were allowed to support the successful positioning of the Swatch brand ...
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The product is conceptualized as emotional and therefore to convey an important message, passionate, distinct and authentic, was well received by consumers, the other brands offered on the contrary simply watches, often with additional features, but in the end " just watch. "
The rapid turnover of collections, each different from the others, was formed in a variety of models to suit all tastes...
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