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Essay

Eli Lilly and Company

Essay specific features

 

Issue:

Business

 

Written by:

Danny O

 

Date added:

April 15, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

6 / 1621

 

Was viewed:

5677 times

 

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Essay content:

The problem was not only the soon to expire patent on Prozac, but the fact that Prozac accounted for as much as 30% of total revenue was the reality Eli Lilly now faced. (Pearce & Robinson, 34-1) Summary of Key Strategic Issues In choosing to narrow its focus on its core pharma business in the 1990s, Lilly appears to have either deliberately or inadvertently made a choice to funnel their efforts into the category of neuroscience with the patented products Prozac and Zyprexa, Lilly's top sellers...
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The problem was not only the soon to expire patent on Prozac, but the fact that Prozac accounted for as much as 30% of total revenue was the reality Eli Lilly now faced. (Pearce & Robinson, 34-1) Summary of Key Strategic Issues In choosing to narrow its focus on its core pharma business in the 1990s, Lilly appears to have either deliberately or inadvertently made a choice to funnel their efforts into the category of neuroscience with the patented products Prozac and Zyprexa, Lilly's top sellers...
displayed 300 characters

General issues of this essay:
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