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Essay

Eli Lilly and Company: The Global Pharmaceutical Company

Essay specific features

 

Issue:

Business

 

Written by:

Darren W

 

Date added:

May 9, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1379

 

Was viewed:

6077 times

 

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Essay content:

The threat is however weakened by significant research and development costs necessary to successfully enter the business. Eli Lilly’s focus on a relatively narrow market of sedatives and antidepressants weakens the threat of new entrants, but other products that form lesser part of company’s sales such as insulin and others are exposed to high threat of new entrants...
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The need of obtaining certificates and licenses also weakens the threat of new entrants. Discussed above leads to the conclusion that threat of new entrants is medium. Bargaining Power of Buyers It tends to be high in pharmaceutical business as main sales are done using whole sales. Institutions that purchase drugs in large quantities are considering the discounts that drug producers are willing to give and therefore are able to influence price...
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