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Essay

Energy drinks market

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Issue:

Business

 

Written by:

Florence W

 

Date added:

February 17, 2015

 

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Grade:

A

 

No of pages / words:

5 / 1251

 

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4912 times

 

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Essay content:

Their slogan, in fact, was "twice the caffeine". Jolt has in fact recently been reincarnated given the success of other energy drinks. What are the most popular energy drinks? Red Bull, created by an Austrian company, really defined the category, and was launched in Europe in the late 1980s. Their slogan is "Red Bull gives you wings", with images of winged bulls flying in their ads and logos...
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Their slogan is "Red Bull gives you wings", with images of winged bulls flying in their ads and logos. Red Bull really gained in popularity and fame in the late 90s and into the new millenium, setting off a whole new market segment of beverages - energy drinks. They sold more than 1 billion cans of Red Bull in 2000, and their growth continues until this day...
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