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Energy Gel Case Study

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Issue:

Business

 

Written by:

Emma B

 

Date added:

November 6, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 423

 

Was viewed:

8990 times

 

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Essay content:

A more accurate tool to use for this evaluation would have been either NPV or IRR. (If they are evaluating a 7 year period , why are they calculating their ROIC by dividing the 10 year average net income by the average invested capital and not seven?) Question 2: Does Wickler have to consider costs for overhead and mixing machine usage? Why or why not? Regarding mixing the machine usage, it makes sense for Wickler to consider these costs...
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This is firstly because it is unfair for Leiter to cover 100% of the costs of the financing for the machines while Wickler is actually responsible for the usage of 40% now. Secondly, Wickler should only consider taking on the product of energy gel in the first place if it will still be profitable while including the costs of the necessary machinery...
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