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Enlyten

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Issue:

Business

 

Written by:

Laverne K

 

Date added:

January 25, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1246

 

Was viewed:

1544 times

 

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Essay content:

The new organizational structure changed this mentality by emphasizing that all of the properties’ customers belonged to Harrah’s. This tactic enabled Harrah’s to better understand its customers’ behaviors. In addition, it led the company to develop a centralized brand to convey a feeling of being “exuberantly alive...
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Finally, the company implemented marketing tools and programs throughout, again, all of its properties to motivate customers to consolidate their play and to allow Harrah’s to execute direct marketing strategies that increase the effectiveness of marketing resources. Each one of these three initiatives was guided by technology factors, primarily information and research about customers collected in Harrah’s national database through its rewards programs...
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