Enterprise Rent-A-Car

Essay specific features

 

Issue:

Business

 

Written by:

Anna M

 

Date added:

January 4, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

15 / 4033

 

Was viewed:

2681 times

 

Rating of current essay:

 
Essay content:

Louis region ("1957"). The company was originally a one-man organization that shared basement space with a local body shop (Schlereth). A second location was opened four years later, and in 1962 the company began their short-term rent-a-car program, in response to customer's needs of needing to rent a vehicle while theirs was in the shop ("1962")...
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By the end of the decade, the company began to expand outside of St. Louis with the introduction of their Atlanta region group ("Enterprise"). Unable to use the Executive Leasing name in all of the markets, Jack changed the name of the company to Enterprise ("1969"). The 1970s saw Enterprise further expand their operations into Florida, in the Orlando and Tampa markets, Houston, Dallas, Kansas City, Kansas, Colorado, and Indiana...
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