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Enviromental Factors of Marketng
Essay specific features


Written by:
Marvin K
Date added:
March 3, 2016
Level:
University
Grade:
A
No of pages / words:
3 / 752
Was viewed:
7177 times
Rating of current essay:
Essay content:
522) Countries with unstable economies may not have the income to afford the products sold. Also, the countries industrial structure helps shape their economies. Countries with subsistence economies may consist mostly of households with very low family incomes. (Armstrong pg. 522) In contrast, industrialized nations may have low-, medium-, and high-income households...
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Also, even in low-income and developing economies, people may find ways to buy products that are important to them. (Armstrong pg. 523) So, Starbucks should take all these economics factors into consideration when marketing and pricing their products globally and also domestically.
Political factors also effect Starbucks marketing decisions...
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