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Essay specific features
Written by:
Annie F
Date added:
April 18, 2016
Level:
University
Grade:
A
No of pages / words:
10 / 2546
Was viewed:
7271 times
Essay content:
Its first car is the Perodua Kancil, launched on 1994. It mainly manufactures small compact cars at very affordable prices and therefore does not really compete with Proton in the same market. It is not only available in the Malaysian market, it is exported to countries such as United Kingdom, Mauritius, Brunei, Sri Lanka, Cyprus, Malta, Egypt, Nigeria, Senegal, Lebanon, Qatar, Saudi Arabia, Syria, Nepal and Fiji in small numbers by local dealers...
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All Perodua cars are badge engineered from Daihatsu. Daihatsu used to own a majority stake in Perodua. In 2004, the Toyota Avanza started being assembled by Perodua in their factory in Rawang for the Malaysian market.
Perodua’s target markets are teenagers, low income earners, small families and lower-middle class consumers...
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