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Environment Scanning
Essay specific features
Written by:
Kevin B
Date added:
April 21, 2014
Level:
University
Grade:
A
No of pages / words:
2 / 537
Was viewed:
6932 times
Rating of current essay:
Essay content:
Macro Environment
2. Competitive Environment
The forces that comprise the Macro Environment are as under:
a. Law & regulation / Politics
Governments can affect business opportunities in terms of the specific tax laws, economic policies, the import export laws, etc.
b. Economy
Economic conditions change over time...
displayed 300 characters
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The analysis of the economic conditions of a country is not an isolated process; managers need to look into the economies of other countries, budget deficits, economic growth, stock exchange, etc.
c. Technology
Technological advancement puts a stiff pressure on the firms competing in the globalize business environment...
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