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Environmental Analysis: Bath & Body Works

Essay specific features

 

Issue:

Business

 

Written by:

Duane D

 

Date added:

March 15, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 900

 

Was viewed:

5944 times

 

Rating of current essay:

 
Essay content:

An increase in similar products could decrease the company's profit margin and stronger competition from other retailers could decrease their customer base. In order to continue to grow and increase their profits, BBW needed a strategy. An environmental analysis, in which three factors, remote, operating and industry environment, are explored, can provide information the company needs in order to optimize their marketing strategy ...
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Bath & Body Works chief executive officer, Neil Fiske, saw an opportunity for the needed expansion in redefining the way that beauty is socially viewed and retailed in America. The industry environment factors in the competition a company faces in the form of new entrants, substitute products and rivalry among existing companies...
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