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Environmental Factors of Marketing
Essay specific features
Written by:
Tim S
Date added:
December 15, 2013
Level:
University
Grade:
B
No of pages / words:
5 / 1279
Was viewed:
6188 times
Rating of current essay:
Essay content:
I will be using the Washington Plaza Hotel to illustrate how these environmental factors affect the hotel industry's marketing decisions. The Washington Plaza Hotel is a hospitality business located in Washington, DC. They offer services such as lodging, restaurant, bar, catering and meeting space rental...
displayed 300 characters
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The Washington Plaza Hotel's major customer base is government, tourist, non-profit organizations, local businesses and some corporate clientele. Let's now take a look at how these environmental factors affect the marketing of the hotel.
Environmental Factors that Affect Marketing
Technology
Technology has created a major impact on the way in which all organizations market their products and services...
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