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Essay

Environmental Scan

Essay specific features

 

Issue:

Business

 

Written by:

Jesse B

 

Date added:

January 3, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 619

 

Was viewed:

9300 times

 

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Essay content:

In other words, for an organization to survive and prosper, the company must master the challenges of the ever-changing political, economic, technological, social, and regulatory environment. By performing an environmental scan and analysis for The Coca Cola Company, this will provide a framework to maximize opportunities and allocate the essential resources in anticipation of environmental changes...
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With a base Atlanta, Georgia, Coca Cola sells concentrated forms of its beverages to bottlers, which then produce, package, and sell the finished products to retailers. The Coca-Cola Company sells over 400 different products and operates in over 200 countries (1974, The Coca-Cola Company). Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks...
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