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Environmental Scanning and aspects’
Essay specific features
Written by:
Jack H
Date added:
December 10, 2015
Level:
University
Grade:
A
No of pages / words:
8 / 2038
Was viewed:
452 times
Rating of current essay:
Essay content:
The environmental scanning process seek obtain both realistic and subjective information on the business environments where a corporation is functioning or considering entering. It is the possession and use of information concerning events, trends, and interaction in an organization's external environment, the data of which could support management in scheduling the organization's future line of action...
displayed 300 characters
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They scan in order to evade surprises, spot pressure and opportunities, increase competitive advantage, and improve long-term and immediate planning. An organization's capability to adapt to its external environment is strongly dependent on the interpretation of external factors.
Environmental scanning focuses on the detection of rising issues, circumstances, and potential issues that could determine an organization's future...
displayed 300 characters
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