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Essay

Erste Bank in CEE

Essay specific features

 

Issue:

Business

 

Written by:

Al H

 

Date added:

December 15, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1019

 

Was viewed:

5288 times

 

Rating of current essay:

 
Essay content:

Therefore, in 1997 Erste Bank launched the biggest IPO in Austrian history with a volume of 508 Mio. Euro and merged with Girocredit. Back then Erste Bank had total assets of ?49 billion, a market capitalization of ?2 billion, a customer base of 0.6 million and employed 9,300 people. At that time most other European banks decided to focus on further developing the more profitable investment banking business at the expense of their retail operations...
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Under the leadership of Andreas Treichl, the Chairman of the Managing Board since July 1997, Erste Bank launched an aggressive expansion strategy into the Central Eastern European markets. Although this strategy was often predicted to fail, Erste Bank managed to successfully enter Czech Republic, Croatia, Slovakia and Hungary...
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