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Essay
Essay specific features
Written by:
Lanie C
Date added:
April 23, 2012
Level:
University
Grade:
No of pages / words:
2 / 413
Was viewed:
5532 times
Rating of current essay:
Essay content:
Starbucks is heavily populated in large cities making it hard to locate one in smaller cities and suburbs.
· Starbucks is the nations largest specialty coffee chain.
· Starbucks has built an organizational culture based on two principle: (1) strict standards for how coffee should be prepared and delivered to customers and 2) a laid-back, supportive, and empowering attitude toward its employees...
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Starbucks could maintain their status quo. Starbucks’ target include adults between ages of twenty-five to the mid fifteen. Employees are trained to understand the different types of coffee and assist consumers in any way needed.
· Comparable store sales increased by 9%, 6% and 5% in fiscal 2000, 1999 and 1998, respectively...
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