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Essay

Estee Lauder

Essay specific features

 

Issue:

Business

 

Written by:

Debra K

 

Date added:

October 24, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 897

 

Was viewed:

3699 times

 

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Essay content:

Estee Lauder dominates the prestige product market. Other Estee Lauder brands include Clinique, Prescriptives, Origins, M.A.C., Bobbie Brown, Aveda, American Beauty, and Flirt. With all these brands Estee Lauder has to make sure it is being innovative with its products and marketing strategies to keep its brands from cannibalizing each other (Odell, 2004)...
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With all these brands Estee Lauder has to make sure it is being innovative with its products and marketing strategies to keep its brands from cannibalizing each other (Odell, 2004). Growth strategies include: keeping new products coming with advanced ingredients, reach more consumers with new concepts, grow their fragrance line, and expand globally...
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