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estee lauder swot
Essay specific features
Written by:
Maria F
Date added:
October 31, 2014
Level:
University
Grade:
A
No of pages / words:
1 / 277
Was viewed:
9788 times
Rating of current essay:
Essay content:
The Group's portfolio of brands includes the most recognized labels for mature customers (Estee Lauder, Clinique, Prescriptives, Aramis, and La Mer), eco-correct labels (Aveda and Origins), as well as hip labels (M.A.C., Bobbi Brown, Tommy Hilfiger, Donna Karan, Stila, Jo Malone, Bumble and Bumble, Kate Spade, jane, and Darphin)...
displayed 300 characters
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Its most elite brand is Creme La Mer, a "miracle" skin treatment created by a NASA scientist that sells at $400 a jar. At that level, it's main competitors are Yves Saint Laurent and La Prairie; which are exclusively sold in fine department stores such as Saks or Nordstrom. Estee Lauder not too long ago took over jane, a small makeup label sold in discount stores, drugstores and pharmacies...
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