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Essay

Estee Lauder Teams With Tom Ford On Signature Product Line

Essay specific features

 

Issue:

Business

 

Written by:

Mark M

 

Date added:

October 6, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 408

 

Was viewed:

6177 times

 

Rating of current essay:

 
Essay content:

Ford is a former designer for Gucci Group. Critics notice that Tom Ford is a fashion industry icon in the same way that Estee Lauder is a beauty industry icon. It's a perfect match of luxury, style and beauty. It is also a bold move by The Estee Lauder Companies to bolster its flagship brand, which has suffered from sluggish sales in recent years...
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New lines marketed by makeup artists have hurt the brand's cosmetic sales. And the brand's skincare business has been hit hard by high-profile dermatologist brands. In the first phase, Ford will create a Tom Ford for Estee Lauder line. A limited collection will be available for the 2005 holiday season, with a more extensive one due to debut in spring 2006...
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General issues of this essay:
Estee Lauder assessing marketing strategy of Ford cost/benefit analsis of ford pinto Estee Lauder Fin Report Overview Estee Lauder Teams With Tom Ford On Signature Product Line Estee Lauder estee lauder swot Ford Hybrid Marketing Plan L'Oreal product line decline Marketing Analysis of Ford’s Edsel and Mustang Marketing Strategies:- Ford Case Sudy marketing communications FORD ESTEE LAUDER The Assembly Line & Henry Ford Managing Product Safety: The Ford Pinto
 

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