Estee Lauder Teams With Tom Ford On Signature Product Line

Essay specific features

 

Issue:

Business

 

Written by:

Mark M

 

Date added:

October 6, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 408

 

Was viewed:

6112 times

 

Rating of current essay:

 
Essay content:

Ford is a former designer for Gucci Group. Critics notice that Tom Ford is a fashion industry icon in the same way that Estee Lauder is a beauty industry icon. It's a perfect match of luxury, style and beauty. It is also a bold move by The Estee Lauder Companies to bolster its flagship brand, which has suffered from sluggish sales in recent years...
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New lines marketed by makeup artists have hurt the brand's cosmetic sales. And the brand's skincare business has been hit hard by high-profile dermatologist brands. In the first phase, Ford will create a Tom Ford for Estee Lauder line. A limited collection will be available for the 2005 holiday season, with a more extensive one due to debut in spring 2006...
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