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Estee Lauder Teams With Tom Ford On Signature Product Line
Essay specific features
Written by:
Mark M
Date added:
October 6, 2016
Level:
University
Grade:
A
No of pages / words:
2 / 408
Was viewed:
6181 times
Rating of current essay:
Essay content:
Ford is a former designer for Gucci Group.
Critics notice that Tom Ford is a fashion industry icon in the same way that Estee Lauder is a beauty industry icon. It's a perfect match of luxury, style and beauty. It is also a bold move by The Estee Lauder Companies to bolster its flagship brand, which has suffered from sluggish sales in recent years...
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New lines marketed by makeup artists have hurt the brand's cosmetic sales. And the brand's skincare business has been hit hard by high-profile dermatologist brands.
In the first phase, Ford will create a Tom Ford for Estee Lauder line. A limited collection will be available for the 2005 holiday season, with a more extensive one due to debut in spring 2006...
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