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Essay

Ethical Issues in Real Estate Promotion

Essay specific features

 

Issue:

Business

 

Written by:

Barbara H

 

Date added:

August 8, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 652

 

Was viewed:

4749 times

 

Rating of current essay:

 
Essay content:

Bait-and-Switch advertising is a dishonest sales practice in which home developers advertise a lower price for a home in order to attract home buyers and then inform the prospective home buyer that the advertised item is no longer available and attempt to sell the customer to a more expensive home. Based on my home buying experience, I found this to be a common marketing method used by home developers and real estate agents...
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Based on my home buying experience, I found this to be a common marketing method used by home developers and real estate agents. I experienced bait-and-switch advertising during my interaction with Escala, a new home development in Mission Valley, three years ago. When I first saw the area being prepared for home building, I was anxious to find out details about the home such as square footage, plans and most important the starting price to determine if I would be able to afford to buy my first home in this new development...
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General issues of this essay:
Ethical Issues For Sales Persons Ethical Issues in Real Estate Promotion excessive sales promotion and brand equity Real Estate Real Estate real estate Sales Promotion Sales promotion real estate Real Estate Real Estate Real Estate Real Estate Sales Promotion Techniques Real Estate
 

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