Ethical Issues in Real Estate Promotion

Essay specific features

 

Issue:

Business

 

Written by:

Barbara H

 

Date added:

August 8, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 652

 

Was viewed:

4820 times

 

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Essay content:

Bait-and-Switch advertising is a dishonest sales practice in which home developers advertise a lower price for a home in order to attract home buyers and then inform the prospective home buyer that the advertised item is no longer available and attempt to sell the customer to a more expensive home. Based on my home buying experience, I found this to be a common marketing method used by home developers and real estate agents...
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Based on my home buying experience, I found this to be a common marketing method used by home developers and real estate agents. I experienced bait-and-switch advertising during my interaction with Escala, a new home development in Mission Valley, three years ago. When I first saw the area being prepared for home building, I was anxious to find out details about the home such as square footage, plans and most important the starting price to determine if I would be able to afford to buy my first home in this new development...
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