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Ethical Issues in Real Estate Promotion
Essay specific features
Written by:
Barbara H
Date added:
August 8, 2014
Level:
University
Grade:
A
No of pages / words:
3 / 652
Was viewed:
4820 times
Rating of current essay:
Essay content:
Bait-and-Switch advertising is a dishonest sales practice in which home developers advertise a lower price for a home in order to attract home buyers and then inform the prospective home buyer that the advertised item is no longer available and attempt to sell the customer to a more expensive home. Based on my home buying experience, I found this to be a common marketing method used by home developers and real estate agents...
displayed 300 characters
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Based on my home buying experience, I found this to be a common marketing method used by home developers and real estate agents.
I experienced bait-and-switch advertising during my interaction with Escala, a new home development in Mission Valley, three years ago. When I first saw the area being prepared for home building, I was anxious to find out details about the home such as square footage, plans and most important the starting price to determine if I would be able to afford to buy my first home in this new development...
displayed 300 characters
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