Euro Disney

Essay specific features

 

Issue:

Business

 

Written by:

Charles B

 

Date added:

February 11, 2014

 

Level:

University

 

Grade:

 

No of pages / words:

8 / 1973

 

Was viewed:

2472 times

 

Rating of current essay:

 
Essay content:

The Walt Disney Company was one of those many American organizations to expand on foreign soil. Its first foreign venture proved to be so successful that the decision was made to further expand abroad. This next foreign expansion experience, named Euro Disneyland did not prove to be the successful venture that had been anticipated by its creators...
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Because the Walt Disney Company executives were determined to adhere to American philosophies, they did not thoroughly investigate all aspects of the European environment. This failure to do adequate research caused the Walt Disney Company executives and visionaries to construct their American dream theme park on foreign soil with little if any regard for the practical reality of the physical, financial, and/or cultural environment of their chosen site...
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