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Euro Disney
Essay specific features
Written by:
Charles B
Date added:
February 11, 2014
Level:
University
Grade:
No of pages / words:
8 / 1973
Was viewed:
2535 times
Rating of current essay:
Essay content:
The Walt Disney Company was one of those many American organizations to expand on foreign soil. Its first foreign venture proved to be so successful that the decision was made to further expand abroad. This next foreign expansion experience, named Euro Disneyland did not prove to be the successful venture that had been anticipated by its creators...
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Because the Walt Disney Company executives were determined to adhere to American philosophies, they did not thoroughly investigate all aspects of the European environment. This failure to do adequate research caused the Walt Disney Company executives and visionaries to construct their American dream theme park on foreign soil with little if any regard for the practical reality of the physical, financial, and/or cultural environment of their chosen site...
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