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Euro Disney's Analysis of the external and internal environment

Essay specific features

 

Issue:

Business

 

Written by:

Stella H

 

Date added:

July 26, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1324

 

Was viewed:

3206 times

 

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Essay content:

However, their failure to pick up signals from the macro environment and microenvironment as well as to position their product accordingly, had negative effects on their operations. A further analysis of their macro and micro environment highlights their malfunction. MACRO ENVIRONMENT (P.E.S.T) The components of the macro environment are the political-legal environment, the economic environment, the socio-cultural environment, and the technological environment in which Euro Disney operates...
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In fact, they have objected the existence of Theme Parks in the center of their French culture since the park has been viewed as a visible symbol of the U.S. culture. Although Euro Disney marketers probably choose this location, in particularly France, due to the fact that is the center of Europe and could most probably be the most convenient place for people to arrive and settle in their hotel to be entertained...
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General issues of this essay:
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