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Essay

EuroDisney

Essay specific features

 

Issue:

Business

 

Written by:

Gary L

 

Date added:

December 7, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 490

 

Was viewed:

4127 times

 

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Essay content:

Disney did not focus it's attraction towards it's potential guests, rather the focus was on maintaining the image of Disney. It is essential to keep the target audience in mind. This affected not only the reception of EuroDisney but also financial decisions. 2. Disney had so much confidence, or arrogance, that it accepted financial terms that the firm would be unable to meet...
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Disney overleveraged itself so that it could control all aspects of the park. 3. Spain would have been a better fit for EuroDisney versus France. Traditionally the French often mock things "American". American tourists in Paris are usually treated with disdain. In addition, the warmer climate of Spain is a better fit for an outdoor amusement park...
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