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Essay

Eurodisney Case

Essay specific features

 

Issue:

Business

 

Written by:

Maryann H

 

Date added:

October 1, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 498

 

Was viewed:

418 times

 

Rating of current essay:

 
Essay content:

Disney should change global strategy of managing assets and promoting their services in Europe. The idea is in giving up their self-referencing criterion and thinking of strong, augmented and well developed policies with respect to European style, consumer behavior and habits. Management have a good opportunity to get rid of non-profitable businesses for risks diversification and decrease of operation losses...
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To keep and enlarge their customer audience they should pay more attention to customer satisfaction, providing new services and find a suitable way to implement a mix of traditional American style & culture with European one. Recommended Course of Action. 1. Pay more attention to national and European famous characters from video, comics and cartoons; use their images and “reputation” in advertisement to promote a new, more European style of Disney’s park along with traditional American culture...
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