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EuroDisney Case Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Eva C

 

Date added:

August 2, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 813

 

Was viewed:

6519 times

 

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Essay content:

In 1994, Prince Al-Walid agreed to invest up to $500 million for a 24 percent stake in the park. This cash infusion along with a change in local management led Disney back to the road of recovery. By 1996, Disneyland Paris became France's most visited tourist attraction. With the recovery of Disneyland Paris, Disney's management has embarked on an ambitious growth plan...
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Their plans include the addition of the California Adventure Park at Anaheim and three new theme parks in Tokyo, Paris, and Hong Kong. Having a learned a lesson with Disneyland Paris, Disney plans on spending only $400 million of its own money for their new projects. Problem Definition Disney's management failed to adapt to the French environment...
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General issues of this essay:
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