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EuroDisney Case Analysis
Essay specific features
Written by:
Eva C
Date added:
August 2, 2011
Level:
University
Grade:
A
No of pages / words:
3 / 813
Was viewed:
6512 times
Rating of current essay:
Essay content:
In 1994, Prince Al-Walid agreed to invest up to $500 million for a 24 percent stake in the park. This cash infusion along with a change in local management led Disney back to the road of recovery. By 1996, Disneyland Paris became France's most visited tourist attraction.
With the recovery of Disneyland Paris, Disney's management has embarked on an ambitious growth plan...
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Their plans include the addition of the California Adventure Park at Anaheim and three new theme parks in Tokyo, Paris, and Hong Kong. Having a learned a lesson with Disneyland Paris, Disney plans on spending only $400 million of its own money for their new projects.
Problem Definition
Disney's management failed to adapt to the French environment...
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