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european union
Essay specific features
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Written by:
Darlene C
Date added:
May 1, 2016
Level:
University
Grade:
A
No of pages / words:
16 / 4420
Was viewed:
1405 times
Rating of current essay:
Essay content:
And to do so, they require relationship-marketing skills. Many business firms, including suppliers of marketing communication services as well as their clients are now adopting an integrated marketing communication method. They are increasingly adopting an integrated approach to their communication activities...
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They are increasingly adopting an integrated approach to their communication activities.
In the past companies often treated the communications elements as virtually separate activities. But current marketing philosophy holds that integration is absolutely imperative for success.
INTEGRATED MARKETING COMMUNICATIONS
Integrated marketing communication (IMC) is more than the coordination of a company's outgoing message between different media and the consistency of the message throughout...
displayed 300 characters
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