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Issue:

Business

 

Written by:

Edward R

 

Date added:

June 17, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 386

 

Was viewed:

5311 times

 

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Essay content:

In this case, you can choose to focus on one particular industry, but your team did a very good job of analyzing both industries that Samsung is associated with; 2) The two dimensions you identified in the market positioning grid are price and perceived customer value '' the two most important factors when consumers making their choices...
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It shows almost every Samsung’s product (except semi-conductor) has high customer perceived value and premium price. However, if you compare individual products with its competitors, Samsung is relatively positioned in the middle-segment of the market. It’s their strategy to move up the quality-price scale...
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