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Evaluate the effectiveness of a distribution channel involving only retail travel agencies

Essay specific features

 

Issue:

Business

 

Written by:

Temple S

 

Date added:

June 1, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 614

 

Was viewed:

9916 times

 

Rating of current essay:

 
Essay content:

This is because business travelers require flexible itineraries on short notice, which cannot be provided by tour operators for reasons just explained. Thus, a tour operator makes profit by selling in large numbers, and is therefore considered a wholesaler. In order to make the packages attractive to customers, tour operators are given discounted hotel room rates that may then be combined with aspects such as flights, transportation and food...
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These packages are kept at as low a cost as possible in order to maintain this attractiveness. Once the package has been created, it is then sold according to demand to hospitality retailers such as travel agents. A travel agency is a business that sells a wide range of hospitality related products and services to end-user customers on behalf of third party travel suppliers...
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