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Essay

excessive sales promotion and brand equity

Essay specific features

 

Issue:

Business

 

Written by:

Edward G

 

Date added:

February 26, 2014

 

Level:

 

Grade:

B

 

No of pages / words:

18 / 5038

 

Was viewed:

5190 times

 

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Essay content:

Although some sales promotions can be continuous (frequent flier miles), most of such programs are short-term. They are usually used to cash in on a particular season or festival. Sales promotions sometimes can be a better choice compared to advertising when the customer base is small and geographically distributed...
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They are usually used to cash in on a particular season or festival. Sales promotions sometimes can be a better choice compared to advertising when the customer base is small and geographically distributed. Marketers have found that in the information world where the customers are continuously bombarded with nearly infinite amount of messages, advertising alone is not enough...
displayed 300 characters

General issues of this essay:
A Communications Framework to Evaluate Sales promotion strategy CREATING AN EFFECTIVE SALES PLAN Closing Sales, Sales Management Consumer evaluations of sales promotion: the effect on brand choice Effective Retail through Customer Service – The Impact of Sales Staff in Different Types of Retail Format Effective Sales Management Through Great Leadership excessive sales promotion and brand equity Marketing and Sales: Conflict and Cooperation in Consumer Product Organizations PRODUCT LIFE CYCLE AND INTERNATIONAL PRODUCT LIFE CYCLE ECONOMIC AND MARKETING PERSPECTIVES Product Life Cycle And International Product Life Cycle Economic And Marketing Perspectives Sales Promotion Sales promotion Werbeartikel als Instrument der Verkaufsforderung (Promotional items and sales promotion) which concept or combination of concepts will you follow to increase the sales of your product that is a lower priced shaving blade for lower-middle class males of Bangladesh living in urban & village areas? Explain your choice of strategy with va... Sales Promotion Techniques
 

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