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EXPERIAN – Entering a new market with a new product
Essay specific features
Written by:
Alan H
Date added:
April 30, 2015
Level:
University
Grade:
A
No of pages / words:
4 / 1037
Was viewed:
4123 times
Rating of current essay:
Essay content:
Although there was no mention of a looming competitor, the company diversified into a service that exploits the Internet and its techno-savvy advocates – CreditExpert.
2. Company/Product Audit:
Experian operates in more than 60 countries with over 20 years experience in providing financial, statistical and marketing information to businesses and consumers...
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Building partnerships with other companies is Experian’s core business.
Experian holds details on consumers' credit histories. It provides these details to approved bodies that need to know them. These include banks and credit card issuers. Most of its customers are other businesses. They pay a fee each time they search Experian's records...
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