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Essay specific features
Written by:
Donald B
Date added:
July 30, 2011
Level:
University
Grade:
A
No of pages / words:
5 / 1283
Was viewed:
7918 times
Rating of current essay:
Essay content:
This misalignment is in part to blame for the company’s very low bid success rate of 15%. From a financial standpoint, looking at their 1989 and 1990 P&L, they do not seem to be delivering on one of their most important premises for selecting orders (20% of gross profit before SG&A), getting dangerously close to the upper limit of their average cost of goods threshold of 80% to 85% of sales (See Exhibit 1 in the Appendix)...
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Additionally, SG&A as a percentage of sales has risen significantly and steadily in the last three years. This in part supports Management’s view of poor results driven by erratic marketing and unstable market conditions. Since sales are going up and they are working at full capacity, there is obviously something else wrong inside the company that is making them lose money...
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