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Facing the competition from global giants
Essay specific features
Written by:
Michelle W
Date added:
July 27, 2013
Level:
University
Grade:
A
No of pages / words:
3 / 690
Was viewed:
5715 times
Rating of current essay:
Essay content:
Moreover, it has a better understanding of the culture of its market. This is a very important element in a market dominated by certain consuming pattern. As with this case, the understanding of Islamic culture and Muslim??s shopping habit plays a crucial role in a company??s marketing strategy. For example, foreign competitors used to use larger packing volume of ice cream for the consumers who get used to smaller volume of ice cream consumption...
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For example, foreign competitors used to use larger packing volume of ice cream for the consumers who get used to smaller volume of ice cream consumption.
However, SADFCO??s weaknesses, compared with those global giants, are also obvious. First, its portfolio of ice cream brands is too diverse to allow continuous marketing supports for all brands...
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