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Fair & Lovely

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Issue:

Business

 

Written by:

Richard E

 

Date added:

February 4, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

35 / 9735

 

Was viewed:

9847 times

 

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Essay content:

There is also a visible shift from local and unbranded products to national brands. From low-priced brands to premium brands. FMCG consumption Organizations like Hindustan Lever Ltd., Nirma Chemical Works, Colgate Palmolive, Parle foods and Malhotra Marketing have carved inroads into the heart of rural markets...
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Various categories of products have been able to spread their tentacles deep into the rural market and achieved significant recognition in the country households. And, in the process, the regional brands, local brands and the other unbranded offerings got displaced by the leading brands. |Company |Household penetration | |HLL |88% | |Nirma Chemical Works |56% | |Colgate Palmolive |33% | |Parle Foods |31% | |Malhotra marketing |27% | |Category |% volume of local brands/unbranded | |Washing cakes/bars |88% | |Tea |56% | |Salt |33% | Of the expenditure on consumer goods in rural household, approximately, 44% is on food articles such as biscuits, tea, coffee and salt, 20% on toiletries, 13% on washing material, 10% on cosmetics, 4% on OTC products and 9% on other consumables...
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General issues of this essay:
“popular Of Consumer Goods In Rural Market --A Case Study Of Ghaziabad District”. Branding In Rural Market Fair & Lovely Fair & Lovely Hul Rural Marketing Indian Rural Market Rural Informatics And The Impact Of Government Schemes On Rural India Rural Marketing Rural Uso soft drinks in rural market in India Fair And Lovely Fair And Lovely Rural Fair & lovely Rural Mobile Market In India.
 

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