Famous Marketing Errors

Essay specific features

 

Issue:

Business

 

Written by:

Sharon A

 

Date added:

January 23, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1538

 

Was viewed:

10166 times

 

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Essay content:

O reclama la aceasta companie ar fi sunat (intr-un mod foarte nefericit) astfel: „Unde va fi inmormantat sotul tau, sa-mi pot lua la revedere de la el?” „Va fi ars in Infern.” o Volkswagen a numit o varianta a modelului Golf Jetta. La introducerea acesteia pe piata italiana, modelul a inregistrat vanzari foarte slabe...
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Deoarece litera ‚j” nu exista in alfabetul italian, Jetta era pronuntat „ietta” (cuvantul italian pentru „ghinion”). o Hoover, un producator european de aparatura electrocasnica, a introdus pe piata germana un aspirator sub numele Zyklon (cuvantul german pentru „ciclon” – un nume aparent potrivit pentru un aspirator)...
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