Farmer Jack Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Keri A

 

Date added:

November 30, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 601

 

Was viewed:

4032 times

 

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Essay content:

Grocery and mega stores like Kroger, Meijer, and Wal-Mart have been taking away a lot of business from "the neighborhood grocer," as stated on the Farmer Jack website. To combat this, Farmer Jack stores, which are now owned by the Great Atlantic & Pacific Tea Company, have used the advertising jingle "It's Always Savings Time at Farmer Jack" in the past, and recently brought back the campaign to attract customers...
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To fulfill and promote their social responsibility, Farmer Jack's website also mentions that they have supported sports teams, charitable organizations and local improvement projects. While advertising with catchy jingles and promoting goodwill may help the grocery chain, there is much more they can do to improve their marketing and customer service...
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