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Essay

Fashion

Essay specific features

 

Issue:

Business

 

Written by:

Elbert L

 

Date added:

March 8, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1884

 

Was viewed:

1661 times

 

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Essay content:

Luxury in the fashion industry is usually defined in elements as: silk, gold, silver, and precious stones. Luxury products are usually identifiable through exceptional quality and high aesthetic appeal and value, and often belong to the range of products which can be clearly identified either through logo, brand name or design elements...
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The central features of a luxury brand are: perceived exclusivity; well recognised brand identity; high levels of brand awareness and strong sales and customer patronage. Many of today’s prestige brands were started a century or more ago, and usually one-person operating the brand. The products sold were handcrafted by skilled artisans, usually preserved for the aristrocratic world of royalty and old money...
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