Fashion Case

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Mary M


Date added:

April 27, 2013








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Dana Wheeler was hired to draw on their strengths to help TFC eliminate competitors. TFC realized they need to focus on their target market of women between the ages of 18 to 34 years old. Overview of Recommended Action Dana Wheeler should consider the following these steps in trying to increase ad revenue: 1...
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She can target segmentation and position towards women between the ages of 18 to 34. 2. She can place more focus on the Fashionistas segment and spend additional income on programming. 3. She can target these two segments-the Fashionistas and the Shoppers/Planners. Plan of Action The Fashion Channels situation arose from an increase in competition from existing rivalries...
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