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Fast Food
Essay specific features


Written by:
Keri C
Date added:
March 2, 2017
Level:
Grade:
A
No of pages / words:
4 / 1098
Was viewed:
2856 times
Rating of current essay:
Essay content:
This trend led to new sub markets emerging for tastier, fresher and fast food perceived as healthier. A few of the smaller/privately owned competitors (Cosi and Quizno’s) were able to operate in niche markets selling gourmet sandwiches and salads. The emergence of smaller restaurants offering easy access to exotic foods such as sushi and burritos created a more specialized niche market...
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The emergence of smaller restaurants offering easy access to exotic foods such as sushi and burritos created a more specialized niche market.
2) Size and Growth;
With the emergence of these sub-markets and niche markets, McDonalds started losing market share. It now had to share its fast-food mass market with these newly created markets...
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